Jesús Manuel Aldana Valverde is a Spanish entrepreneur, mentor, and executive with a notable track record in the field of new technologies. He has held various leadership positions in companies focused on financial services, e-commerce, and digital content development. He began his career as Product Manager for the Commodore AMIGA, collaborated on Steve Jobs' NEXT project, and has since been closely linked to the state of the art in the adoption of new technologies. Some of his most notable contributions were as founder of XMedia Server, acquired by Adlink Internet Media, a multinational owned by the publicly traded 1&1 group; Zanox Hispania, acquired by the German giant Axel Springer AG; BuyVip, acquired by Amazon; and smartycontent, a platform that offered advanced audiovisual content solutions for brands and advertisers, where he has also held key roles as CEO and President.

Jesús is the author of the work "Multimedia," published by Thompson Paraninfo, about the technological revolution, which is available in several national libraries in different countries. He was one of the founders of the IAB Interactive Advertising Bureau, the association that regulates and analyzes the digital marketing and advertising market, and is responsible, along with the consulting firm Price Waterhouse Cooper, for the annual online advertising investment study.

In addition to his work as an entrepreneur and executive, Jesús Aldana is the author of the presentation "The 10,000 Miles of the Entrepreneur: The Spirit of Entrepreneurship, the Heart That Never Stops," a talk that addresses entrepreneurship from a human perspective and reflects Jesús's experiences over 35 years and more than 25 projects.

He has also managed projects in sectors such as digital marketing, information technology, and business consulting, and has driven the growth of multiple companies through his experience in strategic management and technology product development. He has also worked with several innovative companies in the areas of e-commerce and technology services, demonstrating a focus on resource optimization and market expansion in his various positions.

• Founding CEO Sabio Valley

• Expert in New Technologies

• Entrepreneur (+14 projects)

• Speaker

• Mentor

• Writer

• Founder of YAKATIA Consulting (yakatia.com)

• MBA-UOC Open University of Catalonia